Are you building these habits?

If you want to write a great newsletter, learn these habits.

Hi friend,

I've observed successful newsletter creators for 3 years and you should do the same. 🤓

Subscribe to their newsletters and study their writing.

You'll see that the best email marketers worldwide don't rely on magic.

Instead, they've mastered habits that anyone can develop through practice and repetition.

These habits can make or break your success!

So, let's explore five must-have habits that'll make it easier to write newsletters:

(1) Create Content Daily

The purpose of your content is to provide value and nurture relationships with your readers.

To do this, you need to create content that solves problems for them.

Get into the habit of creating content daily, even if it's just a draft.

Think of it as adding to your idea bank.

Record and capture your ideas in a central location like a note-taking app or journal.

Once you have a draft, you can edit and use it later.

Some of these drafts will become outlines for your newsletters.

If you have content you’ve already posted online:

You can repurpose your top-performing content by rewriting it or using it in a different format, such as audio or video.

By repurposing, you maximize the usability of your content and provide value to your readers too. 📝

(2) Be an Experiment Whiz

No matter what best strategies you hear, you’ll need to test for the effectiveness on your audience.

Imagine you're a mad scientist but without the crazy hair. 🧪👨‍🔬 

Your focus is on experimentation and testing to see what works.

When you see unfavorable results or your experiment doesn't work out, don't get emotional.

Instead, revise your strategy and retest until you achieve the desired outcome.

So, experiment with:

  • Subject line

  • Preview text

  • Word count

  • Call to action

  • Writing style

Look at your data, learn from it, and create new experiments.

Regular testing ensures your emails become more targeted and relevant to your audience leading to better results. ✉️

(3) Boost your Creativity

To be successful with newsletters, send creative and engaging content to your readers.

If creativity isn't your strong suit, don't worry; it's a skill you can develop.

To do this, seek inspiration in your surroundings and express yourself through writing.

Absorb creativity from the world around you.

Consume great content and take notes when inspiration comes.

There are some fantastic resources out there, like Rick Rubin's book, "The Creative Act: A Way of Being." 😎

Here are some things you can do:

  • Be curious and experience more.

  • Silence your fear of failure or making mistakes.

  • Get rid of any limiting beliefs on your creativity.

Remember, it's okay to be a kid again and awaken your imagination! 🎨

(4) Dive into Research

People who are successful with their newsletters are great researchers.

They are like detectives who investigate their target audience, market trends, and competitors' strategies. 🕵️‍♀️

Here are some tips for doing research for your newsletter:

  • Understand your customers' demographics, preferences, and pain points.

  • Use advanced search techniques like Google Search operators to find the info you need online.

  • Get ideas from forums like Reddit and Quora or interview experts on platforms like X or LinkedIn.

  • Use research tools like surveys, social media listening, and industry reports to gain valuable insights you can write about.

  • Read books, take courses, and use AI to summarize information.

Have a flexible approach to collecting ideas and doing research. 📊

The more you research, the more informed and engaging your newsletter will be.

(5) Streamline Your Routine

To be consistent and manage your time effectively, set up your environment to streamline your work. 🗓️

Create templates and standard operating procedures (SOPs).

These will help you speed up your writing process and produce newsletters more efficiently.

You can develop these step-by-step SOPs as you write and send more newsletters.

Also, consider using AI prompts to streamline brainstorming, writing, and editing.


With these habits, you will be a newsletter champion!

“Success is the product of daily habits—not once-in-a-lifetime transformations.” - James Clear

For further inspiration, consider reading "Atomic Habits" by James Clear which can help you implement these new habits so they stick in your life.

That's all; take action today and get some results!

If you have a question, Reply and I will respond promptly.

Thank you for reading and being a part of my journey.

I appreciate you dearly.

Your friend,