How to get whitelisted

Increase your open rate today. Set your readers up for success.

Hello friend,

I hope this email finds you well.

Today, I want to talk about the importance of whitelisting.

It's the key to becoming a trusted sender, ensuring your emails have the highest chance of landing in your reader's inbox.

Without whitelisting, your open rates can plummet, resulting in fewer people seeing your content.

This means fewer readers taking action because they never find your emails in their inbox.

Imagine you're building a house with stunning design, beautiful paint, and the best furniture.

No matter how stunning it is, that house might crumble at any moment without a strong foundation.

This example highlights the importance of whitelisting in your email marketing journey.

Neglecting this practice can lead to big consequences.

Think about someone eagerly signing up to receive your messages but they never receive them.

This can negatively impact their opinion of you or your brand.

So, here’s the lesson…

To ensure your readers see your messages, follow these five simple steps:

  1. Ask Your Readers to Whitelist: In your welcome email, kindly ask your readers to add you to their safe sender list. Explain that this ensures they never miss your valuable emails.

  2. Send Quality Content: Keep your emails engaging, informative, and relevant. When readers love what you send, they're likely to whitelist you.

  3. Set Expectations: In your welcome email, let your subscribers know how often they can expect to hear from you. Remember, quality should take precedence over quantity. Stick to your promises to build trust.

  4. Remind About Whitelisting: Occasionally, send a reminder to whitelist your email address, especially if you notice a drop in open rates.

  5. Easy Unsubscribe: Always provide a clear and easy way for subscribers to opt-out. A complicated unsubscribe process can lead to your emails being marked as spam.

With these steps, your content will land in your reader’s inbox!

Now, here's something to keep in mind:

If you missed the whitelisting opportunity at the start, don't worry.

You can ask later in a postscript (P.S.) or a separate email.

Also, you can edit your Thank You page and welcome email with simple instructions so your readers mark you as a safe sender.

A friend of mine named Dave Meier uses this language in his welcome email:

And here is another example from JK Molina who is a respected entrepreneur on X:

The goal is to onboard your subscribers the right way and get whitelisted immediately, making it a top priority.

So, here's your Action Step: 

Add whitelisting language and any supporting visuals to your email marketing now.

By taking this step, you'll create strong, lasting connections with your readers and ensure you don't miss out on valuable opportunities.

You got this!

If you would like help with anything, reply to this email and I will respond to you promptly.

Your friend,


P.S. If you don't know where to start or you're having trouble writing your first email, check out my free resource: How to Get Started with Email Marketing.

I’d love to hear your feedback.

Talk soon!