How to get unlimited ideas for your newsletter

5 Proven Ways to Find Infinite Content Ideas for Your Email Marketing

Hey friend,

91% of customers want to hear from companies they do business with via email. (Source: Sleeknote)

This isn't just a trend; it's a powerful way to connect with your supporters.

In the last email, I shared How to Get Started with Email Marketing to help you pick your Email Service Provider (ESP) and write your first email.

Now, you might be wondering, "What should I write about next?"

I've been in that spot, too.

When I first started, I felt it challenging to get new ideas for my newsletter.

But I've come a long way, and now, generating content ideas is a breeze.

Getting started can be daunting.

But with the right approach, you can keep the creative juices flowing.

Here are five ways to get unlimited content ideas for your newsletters:

(1) Read books.

Every book holds valuable insights and quotes you can use to create content.

One book that significantly impacted my content creation journey was "Profitable Content System" by Meera Kothand.

This book helps you understand the challenges your readers face and it will teach you how to create valuable content that serves your readers well.

Keep reading!

Take notes on the books you read and craft content from the ideas you capture.

(2) Become a great remixer.

Have you ever enjoyed a remix of a favorite song?

Music has grown to include several new artists who create remixes we love and keep listening to.

Remixing existing content can be powerful and creative.

It's a smart use of your time rather than recreating the wheel.

Find what's already working, add your unique twist, and you're good to go.

Ask yourself: What can I tweak and enhance to make this content better?

Just like remixes of our favorite songs, you can create new content from existing ideas.

(3) Chronicle your journey.

Share your successes, failures, and the lessons you've learned.

A journal or memo pad helps for taking notes and capturing ideas when they come so you don’t lose them.

Simply by jotting down your daily experiences, you'll always have a story to tell.

Remember, you don't have to share your whole life story.

Share what you are comfortable with.

(4) Brainstorm with AI.

AI tools like ChatGPT and Bard can help you brainstorm endlessly.

They don't get tired like our brains do.

With a bit of creative direction, you can generate an endless stream of relevant ideas.

Create a prompt like this so AI can generate newsletter topics for your niche:

I'm writing my first newsletter to an email list of readers who want to be successful entrepreneurs.  

Give me 10 newsletter topics that are simple to understand.  Also, give a brief 2 sentence explanation of why that topic would be valuable to the reader.

The more descriptive your prompt is, typically the more relevant output you will get from AI.

Here is another example:

Give me 10 newsletter topics about email marketing that would help solopreneurs who are starting their business journey and about to create their email list.  Make the topics more tailored to a beginner in email marketing.

Rank the topics from simplest to most complex for the reader to understand.

Try these prompts to enrich your idea bank.

(5) Explore social media.

Study great creators and note their best-performing content to inspire your own ideas.

Platforms like Reddit and Quora are goldmines for content ideas.

Reddit communities, called subreddits, are open forums filled with discussion and subject matter insights.

And Quora can be an excellent source of topic ideas when you review questions and answers in your niche.

So far, I've found X to be the most helpful and authentic platform for growth.

X provides useful data and insights to help you understand what people resonate with.


By following these strategies, you'll never run out of content ideas for your newsletter.

Now, it’s time for you to take action!

If you have any questions, don’t hesitate to reach out.

Remember, there are no stupid questions.

Hit 'reply' to this email, and I'll respond promptly.

Exciting times ahead!

I will be talking about the importance of Whitelisting in the next email, so stay tuned!

Your friend,

P.S. I am still making improvements to the resource: How to Get Started with Email Marketing.

Check it out if you are having trouble writing your first email.

I’d love to hear your feedback.

Talk soon!