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The Secret to Winning Hearts and Wallets

Dear friend,

Did you know there are over 4 billion email users in the world?

Today, I want to share a resource that can help you maximize your connection with your email subscribers.

Here’s a story:

Fresh out of college, I was determined to conquer the world of selling life insurance.

A friend pulled some strings to get me hired, so I was eager to impress.

But here's where the plot thickens…

I was terrible at selling insurance, like a penguin trying to fly.

Instead of meeting with clients and sealing deals, I found myself buried under a mountain of books.

I hoped that knowledge alone would turn me into a sales superstar.

Spoiler alert: it didn't.

Fast forward a bit, and I stumbled upon a gem called "7 Levels of Communication" by Michael Maher.

The book was an eye-opener!

I realized that great communication skills were needed to succeed in sales and beyond.

But here's the kicker - it took me a whopping five years to appreciate the wisdom in those pages.

Yep, five whole years of wandering in business before a light bulb finally flickered on.

I revisited the book and studied it from front to back, determined to DO something with the knowledge this time.

Suddenly, building relationships and trust became easier.

So, I want to share with you The Communication Pyramid presented by Maher:

Creating Stronger Connections

The Communication Pyramid outlines seven levels, each progressively more effective in relationship-building.

As you move up the pyramid, from advertising to face-to-face interactions, communication becomes impactful and trust grows stronger.

These are the levels:

  1. One-on-one meetings

  2. Events and seminars

  3. Phone and video calls

  4. Handwritten notes

  5. Electronic communication

  6. Direct mail

  7. Advertising

Why is this important?

If your newsletter is your sole means of communication with your readers, you might be missing out on engaging them fully.

While email is useful for sharing information, it may not cultivate deep and lasting relationships.

So, what's the simple solution?

Use the Communication Pyramid to create a stronger bond with your readers.

Exploring the Communication Zones

Not acknowledging these zones might make things hard, especially if you try to sell in the wrong manner.

Remember, your newsletters need to get your readers excited and trusting you in different ways.

So, make that bond stronger by using these zones:


This zone covers the bottom three levels of the pyramid which includes advertising, direct mail, and electronic communication.

Use it to inform, confirm, or update your audience - perfect for your newsletter format.


The middle level features handwritten notes, a step up from informational methods.


This zone covers the top three levels of the pyramid, which includes phone calls, events, seminars, and one-on-one meetings.

Face-to-face interaction and video calls allow you to communicate with body language and facial expressions.

They are ideal for influence, persuasion, or sales conversations.

In addition, social audio platforms like X Spaces, Linkedin Audio Events, and podcasts provide a powerful means to connect through your voice.

Now, let's discuss how you can turn subscribers into loyal fans and sales opportunities.

Mastering Influence

Trust comes before transactions.

So, create other forms of content to enhance the experience for your readers.

The goal is to amplify your message, become trustworthy, and maximize your influence with the Communication Pyramid. 

Try these easy actions:

  • Invite your readers to book a call with you.

  • Choose the levels that feel right for you and your business goals.

  • Direct your readers to higher-impact levels like Live events or in-person meet-ups to build trust.

  • Keep yourself memorable by connecting through calls alongside sending your newsletter regularly.

  • Build trust by delivering content in different ways like images, audio, and video to serve your readers' preferences.

This wisdom will help you grow relationships that improve your personal and professional life.

Don't let it go to waste!

Implement one tip today and build stronger connections for your business.

Got questions or want to dive deeper?

Reply to this email or let's chat!

Your friend,