How to tell unforgettable stories

Expose the Power of Stories to Revolutionize Your Writing

Hi friend,

Have you ever told a story that made someone's eyes tear up?

Or laugh so hard they cried?

Stories have been around for over 30,000 years.

They have the power to inspire, motivate, and connect us on a deep emotional level.

They help us in communication, business, and especially your newsletters.

When you tell stories effectively, your audience will engage with your brand and take action.

When you tell a story in your newsletter, you're not just selling a product or service.

You're sharing a piece of yourself and inviting your audience to join you on a journey.

My Storytelling Journey

I gained an appreciation for storytelling through a group called Toastmasters.

Toastmasters International is a nonprofit educational organization that builds confidence and teaches public speaking skills through a worldwide network of clubs that meet online and in person.

Today, I want to teach you what I learned about how to craft unforgettable stories.

Here’s how I used storytelling to win first place in a Toastmasters speech contest:

A Tale of Triumph

I was a shy student, ambitious to get out of my comfort zone.

In the heart of Houston, I joined the RICH Toastmasters club, where I got inspired to be a real estate investor and a better communicator.

We met in a small room, but the energy was electric.

Our group was one of support and encouragement so I was practicing in a safe environment.

Crafting a Compelling Narrative

It was my first time competing in a speech contest.

I intended to share a relatable story with emotions we've all had like failure, success, fear, and excitement.

I practiced my speech for weeks.

On the day of the contest, I felt confident.

The Power of Connection

When it came time to speak, I felt nervous as I slowly walked to the stage.

My heart was pounding in my chest and my palms were sweaty, mom’s spaghetti.

I took a deep breath.

And began talking from the heart about a personal story when I discovered "Think and Grow Rich" by Napoleon Hill.

It was during a challenging time in my life when I needed vision.

The book title seemed cheesy but within its pages lay the secret to programming my mind for wealth and excellence.

The new wisdom transformed my perspective and ignited a passion for self-development.

Over time, I took action on the book and discovered Toastmasters as a mastermind group.

I could see a few eyes in the crowd tearing up; their faces showed empathy and understanding.

A Winning Performance

I knew this story had the power to move my audience because they were mostly readers and each on a self-development journey.

At that moment, I realized storytelling is less about your story and more about making your audience feel something.

There was an eruption of applause when I finished speaking.

Later that night, I found out that I had won first place.

It was a hell of an experience!

Key Lessons for Effective Storytelling

So, how can you create powerful stories?

You can apply these five lessons to create better narratives:

1. Understand Your Audience

Craft stories that resonate with your reader's emotions, experiences, and aspirations.

Answer questions like:

  • What are their needs, wants, and pain points?

  • What stories will connect with them emotionally?

2. Add Personal Touches

Share your own stories and experiences, which help your audience connect deeply with you.

Personal anecdotes can make ideas relatable and add authenticity.

Your story is unique to you and cannot be copied.

3. Engage the Senses

Use descriptive words and sensory language to paint a vivid picture in your reader's mind.

Immerse your reader in the setting - the sights, sounds, smells, and action.

Take the emotions and relatable feelings of your audience into account when you pick which story to tell.

Engage multiple senses to create an emotionally immersive experience that's hard to forget.

4. Keep it Authentic

Authenticity builds trust.

Be genuine and honest in your storytelling.

Be transparent when you make up stories.

5. Be Detailed but Concise

Keep your stories short and interesting.

Most people don't have the time or attention span to read long-form content in email.


By applying these lessons, you can create emotionally connective stories that engage your readers and inspire action.

So, take action and write your story today.

Practice will make you better.

Thanks for reading!

If you have a question, Reply to this email.